Warren Beatty, spoofing his libidinous reputation, plays George, a hairdresser whose attempts to open his own salon are thwarted by his amorous misconduct. Trying to form an alliance with a business baron, George ends up instead in romantic partnerships with the mogul's mistress (Julie Christie), his wife (Lee Grant, in an Oscar-winning performance), and his daughter (Carrie Fisher). Goldie Hawn plays George's long-suffering girlfriend.